Klout is an online social influence measurement tool. Using Klout, you can get a rough sense for how powerful someone’s social media influence is. Klout supports all major social networks, including Twitter, Facebook, LinkedIn and Google+. Klout links all your social media accounts and knows what your interests are so it can more accurately measure and publish your influence.
There’s a lot you can do to improve your Klout score. Since Klout is based primarily on online factors if you can change those online factors, your Klout score will rise accordingly.
Your Klout score is a 90 day running average. That means that even if you execute all these tips perfectly, it’s going to take some time before your score reflects your new level of online activity.
Tip #1 – Create Shareable Content
If people want to share your content, then your social influence will increase. The best way to make people want to share your content is to create content that’s worthy of sharing. If you don’t spend enough time on your content, then great marketing will be in vain. To find topics that people are interested in, you can use the Google Keyword Tool.
Tip #2 – Use Social Media as Your Community
A lot of people try to create their own community by starting a new forum on their website, but this can be hard to start. On the other hand, creating a Facebook group or a specific Twitter hashtag for your audience is an easy way to build a community. If there are a couple of posts a day, then your group will look active. This social media activity will also boost your Klout score.
Tip #3 – Launch Big News on Social Media
Are you launching a contest or challenge? Announce it on social media instead of email. Launching a new product? Tell people about it on social media first. Use social media to get people excited. For example, when I launch products or challenges, I announced it on Facebook, Twitter and Google+. Leverage the energy of your breaking news by getting people to talk about it on social media. This will help to increase your Klout score.
Tip #4 – Link All Your Social Networks
By default, Klout tracks your main social networks such as Facebook, LinkedIn, Twitter and Google+. You should link all of your social networks so Klout can include them when calculating your social influence. You should link them even if you don’t really use those other social networks. If you see that this negatively affects your Klout score, then you can unlink them.
Tip #5 – Ask Your Audience Questions
One way to increase activity on your social networks is to engage your audience. The best way to engage your audience is to ask questions. Give people a chance to share their opinions. You may also ask questions that give them a chance to “toot their own horn”. People generally like to talk about themselves. You may also want to set up a poll. This is very easy to do on Facebook.
These are five ways to increase your Klout score. Some of these tips focus on increasing your social engagement, while the others focus on actually expanding your reach. Both methods will help give your Klout score the boost you’re looking for.