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In a remarkable feat for Bollywood, the trailer of Shah Rukh Khan’s much-anticipated film ‘Jawan’ has crossed the milestone of 100 million views in record time, further cementing the superstar’s draw at the box office and the enduring excitement surrounding his projects. According to Koimoi, the ‘Jawan’ trailer made an impressive impact by emerging as the seventh most-viewed Indian trailer in the first 24 hours of its release.
‘Jawan’ Trailer Becomes Viral Sensation
Released amidst high expectations, the ‘Jawan’ trailer quickly went viral across digital platforms, captivating millions of viewers within hours. This rapid acceleration of viewership reflects both the anticipation for Shah Rukh Khan’s return to the big screen and the film’s wide-reaching marketing campaign. The trailer’s performance places it among the elite in Indian cinema, joining the ranks of several recent blockbusters that have set new digital records.
Indian Cinema Embraces New Viewing Records
While ‘Jawan’ claimed the position as the seventh most-viewed Indian trailer within its first 24-hours, ‘Salaar’ currently holds the top spot for trailer views in that initial debut window, according to data collated by Koimoi. The increasing trend of record-breaking trailer launches showcases how digital engagement has become a key barometer for a film’s box office potential in India’s fast-evolving entertainment landscape.
Other trailers such as ‘Pushpa 2’, which also recently set records and broke box office ground with a Rs 294 crore opening and over 6 million advanced tickets sold ([The Indian Express](https://news.google.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?oc=5)), demonstrate the growing synergy between online buzz and real-world box office success. ‘Pushpa 2’ has already been declared the biggest Hindi grosser according to Sacnilk.
Competition Among Bollywood Trailers Intensifies
Following this trajectory, trailers for other major upcoming films like ‘Sikandar’ have also made headlines, although they have not managed to break into the top five most-viewed Indian trailers in the crucial 24-hour window. According to Koimoi, ‘Sikandar’ still surpassed recent releases such as ‘Bhool Bhulaiyaa 3’, revealing the highly competitive and dynamic nature of Indian film marketing.
Additionally, industry giants like Yash Raj Films have acknowledged milestones achieved by their competitors. For example, YRF recently congratulated the ‘Stree 2’ team after it broke the trailer viewership record previously held by the Shah Rukh Khan starrer ‘Pathaan’ ([Hindustan Times](https://news.google.com/rss/articles/CBMi_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?oc=5)).
A New Benchmark for Bollywood Marketing
With over 100 million views already registered in record time, the ‘Jawan’ trailer’s digital performance underscores the ever-increasing importance of online traction for Bollywood productions. As competition intensifies among big-budget releases, breaking trailer view records is now seen as a crucial prelude to box office triumph.
As anticipation mounts for the film’s full release, industry watchers will be keenly observing whether ‘Jawan’ can leverage its unprecedented trailer momentum into box office supremacy, following the path set by other recent blockbusters.
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