Shah Rukh Khan’s ‘Jawan’ Trailer Surpasses 100 Million Views In Record Time

Shah Rukh Khan’s ‘Jawan’ Trailer Surpasses 100 Million Views, Sets New Benchmark Among Indian Films

*August 2023 – In a testament to Shah Rukh Khan’s enduring popularity and the excitement surrounding his upcoming film, the trailer for ‘Jawan’ has officially crossed the 100 million views mark in record time. The achievement cements ‘Jawan’ as a major talking point in Indian cinema, highlighting not just the star power of its lead, but also the growing trend of massive digital engagement for Bollywood releases.*

‘Jawan’ Emerges As One Of India’s Most-Watched Trailers

According to industry sources, ‘Jawan’ has become the seventh most-viewed Indian trailer within its first 24 hours of release. The data places it among the elite company of high-profile Indian films whose trailers have drawn large-scale attention in a short period ([Koimoi](https://news.google.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?oc=5)). Though not the top spot, this position is significant in an increasingly competitive landscape.

The current record for the most views within 24 hours for an Indian film trailer is held by ‘Salaar’, which topped the list with an even higher performance. Other notable entrants in the top ranks include recent releases such as ‘Pushpa 2’ and ‘Sikandar’, which have also generated remarkable numbers but were either slightly ahead or behind in terms of day-one engagement.

Digital Viewership Becomes a Barometer of Hype

Trailer views have become a critical metric for gauging a film’s public anticipation. In the age of social media, these figures are scrutinized by fans, producers, and distributors alike. The remarkable reach of ‘Jawan’ validates the strategy of high-profile digital launches and underlines the global appeal of its star, Shah Rukh Khan.

Competing films such as ‘Pushpa 2’ have also shattered records, for example by selling 6 million tickets and amassing a Rs 294 crore opening at the box office ([The Indian Express](https://news.google.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?oc=5)), indicating that high digital interest often translates to box office success.

Industry Outlook

Analysts note that while breaking into the top five most-viewed trailers is a noteworthy achievement, the ongoing competition among big-banner films is pushing benchmarks higher each year. For instance, ‘Sikandar’ did not enter the top five in 24-hour views but still surpassed titles like ‘Bhool Bhulaiyaa 3’, showing the fierce landscape ([Koimoi](https://news.google.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?oc=5)).

Conclusion

‘Jawan’s’ milestone highlights the potent mix of celebrity, marketing, and digital reach currently defining India’s entertainment industry. Its record-breaking trailer views continue to fuel anticipation for the film’s release, with the industry watching closely to see if this digital achievement will be matched by box office success.