It Is High Time to Break Celebrity Monopoly, Needn’t We?


Enter the celluloid world. You will find many smiling faces who are successful in their career. Seeing their lifestyle in videos many may think, I too should become a film celebrity one day. But the moment a talented person tries to enter the film world, that person will understand how difficult are things.

Many will wonder what made them reject in film industry although the person has passed several tests on talent over the years. The forces that control the film world are so strong, and one cannot enter the film world unless and until that person has a godfather to facilitate things in the film industry. In this process, the talent of the aspiring actor is suppressed or after making an initial debut, could not proceed further and leave the profession.

Why to Break Celebrity Monopoly in Film Industry?

A few years back Uday Kiran from a particular community committed suicide. His grouse was he was unable to rise in the film industry dominated by specific communities who give little space to aspiring actors. I like to term this injustice as celebrity monopoly that has a network of film celebrities, theatres, outlets that overcharge the customers, film distributors channels, producers, and directors who collectively choke new talent. Now it is the time for aspiring talent as well as those who remain as huge fans of a few particular established celebrities to think. Are they the only ones who can give entertainment? What about different themes that can raise many issues of the people? Or, what about creative ideas on a trending topic to come forth and act as dominant themes that can unite people for or against existing ideas or mindset?

Need We Explore New Talent?

Let me tell in detail. Imagine a person who is going to one particular restaurant and thinks the speciality dish offered by that food outlet is the best. Like a frog in a well, he is unwilling to listen to another who tasted a better meal from another restaurant. One fine day, the first person saw the food outlet he used to visit remains closed, and he could not eat his favourite delicacy. At that time, he remembered his friend’s suggestion about another restaurant in the nearby lane. Just to satiate his hunger he went there and found his choicest delicacy tastier and lesser in price. At that time, he realised how long had he been taken in by the poor standard food offered by the food outlet he used to frequent. The point of the matter is we need to explore new talent than established ones.

Friends, so are the case with new themes and ideas we need to explore. We are used to the same style and mannerisms of a few particular actors, but in this process, we failed to taste many novel ideas, styles, and themes that can give us more variety in entertainment. The celebrities who monopolise the entertainment industry is denying access to diversity in entertainment that crams their imagination from seeking new flavours of entertainment.

Having portrayed one element that plagues the entertainment industry, let me take a turn to the issue of how women are being abused in the entertainment industry. The #Metoo campaign in the U.S. has its impact. In the U.S., the U.K., France, and in India many women celebrities are coming out in protest against being abused in their professions. Sri Reddy, a small-time actress, has been a victim of abuse that led to an explosion in the form of removing the dress before the public as a protest. The fact is small time women are facing double exploitation – they are denied payment, and they are being abused at the same time. Many are given false promises and underwent betrayal from many directors and producers.

Gender Equity in Film World

#Metoo campaign is a harbinger of change. Kangana Ranaut has boldly spoken against a Bollywood celebrity. In one particular State, people didn’t realise much about how established is celebrity monopoly that works like a mafia exploiting the fairer sex till one actor’s attack on a female celebrity became an issue that isolated him completely. Yes, a fight is going on against the male patriarchal system.

Shall We Break Film Celebrity Monopoly?

I hope high on technology. In the earlier scenario, people could be suppressed by the established celebrities or celebrity mafia. Now things are changing with the advent of social media and online media where talented ones can come up with creative themes that can unite ethical directors, profit-oriented producers to one platform and break the celebrity monopoly.

The war has begun. Talented ones need to blame their fate. Don’t you want to be a celebrity in your life? For that, you need to fight it out. Noteworthy is the effort of a hero like Danish Khan to use online platforms or social media platforms to entertain people and making a mark as a YouTube star.

And for the general public, it is high time to realise that the real talent is hidden and it is coming out in force through online media which they should support wholeheartedly. Foster new talent, watch in home theatres, set a new trend of alternative means of entertainment other than mainstream theatre-oriented entertainment. The alternative path to become celebrity will create thousands of opportunities for the aspiring actors, actresses.

Aspiring celebs, when you do so, you are promoting unique talent, which can be your brother, sister, or children. Hope you will pitch for this change.

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