Coca-Cola India Launches New Eco-Friendly Packaging Initiative

Coca-Cola India Launches New Eco-Friendly Packaging Initiative

*New Delhi, India* – Coca-Cola India has launched a new initiative aimed at promoting sustainable packaging, furthering its commitment to environmental responsibility and the circular economy. The company’s latest innovation, the Affordable Small Sparkling Package (ASSP), will feature bottles made entirely from 100% recycled PET (rPET) plastic, marking a significant step forward for eco-friendly beverage packaging in the country.

Introduction of 100% Recycled PET Bottles

Coca-Cola India’s ASSP with 100% recycled PET bottles is now available for consumers, offering a more sustainable alternative to traditional plastic packaging. This move is part of Coca-Cola India’s ongoing efforts to reduce its environmental footprint and encourage the reuse and recycling of plastic materials. According to the company, these new rPET bottles maintain the same quality and safety standards as regular PET bottles, while ensuring that no new plastic is introduced into the production cycle.

The launch is seen as a major milestone for the beverage industry in India. The use of 100% rPET aligns Coca-Cola India with global practices, supporting the company’s broader vision of creating a World Without Waste as part of its sustainability mission. The small-sized ASSP bottles are designed to be both affordable for consumers and environmentally friendly.

Recognition for Circular Economy Initiatives

Coca-Cola India’s efforts in sustainable packaging have not gone unnoticed. The company recently received the Circular Economy Initiatives award from Packaging South Asia, recognizing their commitment to integrating recycled materials into their packaging processes and advancing the circular economy in the packaging sector.

Industry experts have noted that transitioning to 100% rPET bottles can significantly reduce plastic waste in the environment and increase consumer awareness about the importance of recycling. By utilizing recycled material, Coca-Cola India is also helping to drive demand for post-consumer recycled plastics, potentially encouraging better waste collection and segregation at the source.

Aligning with Global and National Sustainability Goals

The new packaging initiative closely aligns with India’s national ambitions to reduce plastic waste and enhance sustainability in the packaging industry. The use of rPET supports the government’s efforts to promote resource efficiency, reduce dependency on virgin plastics, and minimize landfill waste.

Coca-Cola India’s initiative is also consistent with the company’s global sustainability targets, which include making all packaging recyclable and using at least 50% recycled material in its packaging by 2030. The introduction of ASSP with 100% rPET bottles in India demonstrates the brand’s intent to accelerate these goals locally.

Consumer Impact and Industry Response

The affordable price point of the new ASSP bottles aims to make sustainable choices accessible to a broader range of consumers. Coca-Cola India has emphasized that consumers will continue to enjoy their favorite sparkling beverages with no compromise on quality, safety, or taste, despite the shift to recycled materials.

Industry stakeholders have welcomed Coca-Cola India’s move, highlighting the potential for wider adoption of recycled plastics in FMCG packaging. The initiative could set a precedent for other beverage and consumer goods companies in India to follow suit.

As Coca-Cola India rolls out its 100% rPET bottles across various markets, the company is hopeful it will help drive positive change in consumer behavior, inspire industry peers, and contribute meaningfully to environmental conservation efforts in India.