Creating a Facebook like page offers you a powerful marketing tool. But to get maximum value you need to use it correctly. If You are unaware of just how powerful a Facebook like page can be for your business let me tell you it can generate targeted traffic who can then be easily redirected to your website and become paying customers.
The very first thing you should do is use FBML to create a landing page. This means that visitors coming to your page do so through your landing page rather than your wall. A useful tactic that you can employ doing this is to ask them to ‘like’ your page before they are allowed further access. This is a method that will grow your likers exponentially. I recommend that you take advantage of this as it will have a massive pay off.
It is important that you post to your Facebook page often. As with almost everything that you do it is all about good quality content as well as the interaction with your followers. If you are thinking that you will post only every now and then or perhaps once every couple of weeks, you need to think again. You need to be posting daily to ensure that you have a chance of showing up on the news feeds of your followers. Your posts might be providing answers to questions, discussing new products or services, sharing a news item or offering links to your blog. The list is almost endless; only make sure you post often.
What you are doing is building in a viral manner. When someone clicks your like button, or shares things from your post it will show on the news feeds for all of their friends. These are people you do not have any contact with other than through your likers. It is not difficult to see how your post can go viral. The better your posts the more likely they are to be shared and, as a consequence, the more likely they are to be viral in nature.
If you want fans, people need to know you have a Facebook page. You might send out an email blast to drive visitors to your page to click the ‘like’ button and become followers. You could also post a link to the page on your blog or on your websites. It is a matter of using whatever resources you have at your disposal to send people to your page.
While it is very important to make sure you are sending regular updates to your fans don’t bombard your followers either. If you do they will quickly leave your page. Use the page wisely by letting customers know about upcoming events, new products and sales. In this way you will actually increase you revenue.
Create a Facebook like page and get maximum value simply by setting the page up and using it correctly.